Updated Google Privacy Policy

Tuesday, August 11, 2009

Thanks to Ate Liz for sharing and letting us know that we need to have this posted on our blog site. As one of the new bloggers and Adsense publishers, I am re posting this information so that most of us will be aware that since Google have changed the Terms and Conditions of their Adsense program, one of the requirements now is that all Adsense publishers should have a "Privacy Policy" on their websites.

"You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user’s browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."

"When you access Google services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. Also, in order to protect you from fraud, phishing, and other misconduct, we may collect information about your interaction with our services. Any such information we collect will only be used to detect and prevent fraud or other misconduct"

For more information regarding Google Privacy Policy modified March 23, 2009, Serprank updated the Google Adsense Privacy Policy Generator to include a mention about the DoubleClick DART cookie, which is now required by Google to be included in your privacy policy. You can read more about the DoubleClick DART Cookie on this LINK.

To help make life easier in preparing this privacy policy SERPRANK have created a "Privacy Policy Generator". Simply enter some basic information in the form and a Privacy policy specific to your individual website will be created for you. Once the policy has been created, simply copy and paste it onto a page on your site.You can easily make any modifications you wish.

Disclaimer from SERPRANK: Please note that the Privacy policy that you will create is in no way a legal binding policy. This generator has been developed to provide you with an easy and quick way to create a Privacy Policy to keep in terms with the recent changes to the TOS of Google Adsense. Serprank.com cannot be held responsible for any situations that may arise due to any wording or misunderstanding relating to the generated Privacy Policy.


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